Your higher education guide for YouTube

Why should higher ed marketers care about YouTube?

Your audience is potentially huge and includes 74% of adults in the U.S. And for your recruiting, 77% of 15-35 year-olds in the U.S. use YouTube.

The research

This guide has been compiled using scholarly publications, the most current marketing publications, and how-to content straight from YouTube. Check the sources page for full citations!

About the researcher

Sonja Likness is currently the social media manager for the Office of Communication Services at Duke. This guide has been compiled as a final thesis project for the UNC Hussman School of Journalism and Media’s Master of Arts in Digital Communication program.