Why should higher ed marketers care about YouTube?
Your audience is potentially huge and includes 74% of adults in the U.S. And for your recruiting, 77% of 15-35 year-olds in the U.S. use YouTube.
This guide has been compiled using scholarly publications, the most current marketing publications, and how-to content straight from YouTube. Check the sources page for full citations!
About the researcher
Sonja Likness is currently a content strategist at the Association of International Certified Professional Accountants. This guide has been compiled as a final thesis project for the UNC Hussman School of Journalism and Media’s Master of Arts in Digital Communication program.