Titles & Descriptions



  • Put keywords at the beginning! This usually means that your series name goes at the end.
  • Be accurate– your YouTube title should reflect the actual content of your video rather than baiting viewers.
  • Be concise.
Source: Succeeding on YouTube as a higher education institution


What to include:

  • A thorough video description including search keywords
  • Links to related videos, articles and assets
  • Links to your website and social media
  • Chapter markers if your video is longer than one minute
YouTube description template
Source: Ashley Wolf

Example text:

On Sunday, September 26, 2021, some 1,750 Duke University students from the Class of 2020 — whose commencement last year was postponed — and more than 5,000 of their friends and family members gathered on Abele Quad to celebrate their accomplishments.

Undergraduate and graduate and professional students who graduated in September 2019, December 2019, and May 2020 from all 10 Duke schools were invited.

Actor-comedian Ken Jeong gave the commencement address. Jeong earned his bachelor’s degree from Duke in 1990 and is widely known for his work on the “Community” television show and “The Hangover” movie series.

Jeong was one of four distinguished individuals who will receive honorary degrees during the ceremony. He joins Mary Schmidt Campbell, a distinguished leader in higher education; and Katalin Karikó and Drew Weissman, two scientists whose discoveries laid the foundation for the mRNA vaccines against COVID-19.

Congratulations, #Duke2020 ?


[00:00:00] Introduction
[00:00:18] Processional
[00:42:48] National Anthem
[00:44:34] Invocation | Rev. Luke Powery
[00:48:13] Welcome & Address to Graduates | President Vincent Price
[00:54:45] Student Speaker | Sabrina Maciariello
[01:05:20] Introductory Remarks for Conferring of University Medals and Honorary Degrees | Board Chair Laurene Sperling
[01:05:49] Conferring of University Medals
[01:11:48] Conferring of Honorary Degrees
[01:23:36] Commencement Address | Dr. Ken Jeong
[01:39:58] Introductory Remarks for Recognition of Degree Candidates | Provost Sally Kornbluth
[01:40:18] Recognition of Candidates | President Price and Deans
[01:52:15] Concluding Remarks | President Price
[01:53:45] Alma Mater | Student Ensemble
[01:55:09] Closing Recessional

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A private research university located in Durham, North Carolina, Duke University is known as one of the world’s leading institutions for education, research, and patient care.

Subscribe ➡ http://duke.is/zUTmxY

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Home: https://duke.edu/
News: https://news.duke.edu/
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