The purpose of this guide is to help higher education marketing professionals figure out how to use their YouTube channels to get the most out of their efforts.
Many higher education institutions use YouTube only as a video hosting platform in order to embed videos in other websites as necessary. However, YouTube is a social media platform with functionality built in beyond just embedding files and should be used as such. You can tap into the power of YouTube by exploring the following best practices:
- Video length
- Types of content
- Editorial calendars and scheduling
- YouTube’s built-in and interactive features
- Establishing a presence on YouTube
If you run into terminology you don’t know, be sure to check out the glossary of YouTube terminology!
While some of these best practices may take a while to implement, like changing the style and lengths of the videos that you upload, many of these best practices can be used right away with only a small change in process. Get started by making custom thumbnails for newly uploaded videos and maybe going back to add custom thumbnails to some of your most popular videos. Check your titles and descriptions and edit where necessary for clarity and to add keywords.
And remember, track your analytics regularly so that you can see the impact your changes are making on the metrics that are most important to you.
Good luck and have fun!