Tips:
- Use playlists. You can make playlists from your own content or any content available publicly on YouTube.
- Included a featured video.
- Highlight upcoming livestreams.
- Link to other institution channels.
Examples from “Succeeding on YouTube as a higher education institution:”
![Arizona State University's YouTube channel](https://youtubeforhighered.com/wp-content/uploads/2021/10/az-state-channel-1024x923.png)
![Duke University's YouTube channel](https://youtubeforhighered.com/wp-content/uploads/2021/10/duke-u-channel-1024x933.png)
![West Virginia University's YouTube channel](https://youtubeforhighered.com/wp-content/uploads/2021/10/wvu-channel.png)