SITES AND MARKETING PUBLICATIONS:
25 YouTube statistics that may surprise you: 2021 edition. (2021, Feb 2). Hootsuite Blog. https://blog.hootsuite.com/youtube-stats-marketers/
A beginner’s guide to video hosting. (2011, Apr 27). Demo Duck. https://demoduck.com/blog/a-beginners-guide-to-video-hosting/
Check your impressions and CTR. (n.d.). YouTube Help. Retrieved from https://support.google.com/youtube/answer/9314486
Chi, C. (n.d.). YouTube analytics: The 15 metrics that actually matter. Hubspot Blog. Retrieved from https://blog.hubspot.com/marketing/youtube-analytics
Create a channel trailer for new viewers. (n.d.). YouTube Help. Retrieved from https://support.google.com/youtube/answer/3026513
Create great content: Hook them with your channel trailer. (n.d.). YouTube Creator Academy. Retrieved from https://creatoracademy.youtube.com/page/lesson/trailers
Definition: What is an algorithm? – Social media marketing glossary. (2018). Hopper HQ Instagram Scheduler. Retrieved from https://www.hopperhq.com/social-media-marketing-glossary-2018/algorithm/
Getting the most out of YouTube for schools. (2018, Mar 21). Higher Education Marketing. https://www.higher-education-marketing.com/blog/youtube-schools
Gielen, Matt [Little Monster Media Co.]. (2019, Jul 11). Cracking the YouTube algorithm 2020 | Little Monster [Video file]. Retrieved from https://youtu.be/IXXgwx3koNE
Gielen, Matt [Little Monster Media Co.]. (2019, Aug 7). Cracking the YouTube algorithm 2020 Part 2 | Little Monster [Video file]. Retrieved from https://youtu.be/KlL8Z_HTHuk
Gielen, Matt [Little Monster Media Co.]. (2019, Aug 21). Cracking the YouTube algorithm 2020 Part 3 | Little Monster [Video file]. Retrieved from https://youtu.be/QT1lhDk3TzU
Gielen, Matt (n.d.). The taxonomy of YouTube videos (and how you can develop original content that works). Tubefilter. Retrieved from https://www.tubefilter.com/2019/02/12/taxonomy-youtube-videos-develop-original-content-that-works/
How does YouTube count views? (n.d.). Blue Fountain Media. Retrieved from https://www.bluefountainmedia.com/blog/how-does-youtube-count-views
How to measure YouTube success with Analytics PRO. (n.d.). Socialbakers.Com. Retrieved from https://www.socialbakers.com/blog/591-how-to-measure-youtube-success-with-analytics-pro
Let cards and end screens do the work—YouTube. (n.d.). YouTube Creator Academy. Retrieved from https://creatoracademy.youtube.com/page/lesson/cards
Mackel, Aaron. (2021, Feb 10). YouTube chapters: What they are and how to add them. Hurrdat Marketing. Retrieved from https://hurrdatmarketing.com/digital-marketing-news/how-to-add-youtube-chapters-to-videos/
Manage ad breaks in long videos. (n.d.). YouTube Help. Retrieved from https://support.google.com/youtube/answer/6175006
Sentiment analysis: The go-to guide. (n.d.). MonkeyLearn. https://monkeylearn.com/sentiment-analysis/
Starting an educational channel on YouTube—YouTube. (n.d.). YouTube Creator Academy. Retrieved from https://creatoracademy.youtube.com/page/lesson/edu-channel-start
Succeeding on YouTube as a higher education institution. (n.d.). YouTube. Retrieved from https://services.google.com/fh/files/misc/succeeding_on_youtube_as_a_higher_education_institution.pdf
What are YouTube tags (and do they even matter)? (2021, Jan 14). WebFX. Retrieved from https://www.webfx.com/blog/social-media/what-are-youtube-tags/
YouTube basics—YouTube. (n.d.). YouTube Creator Academy. Retrieved from https://creatoracademy.youtube.com/page/lesson/subscriber-advantage
YouTube Creators. (2017, Aug 30). How YouTube’s suggested videos work [Video file]. Retrieved from https://youtu.be/E6pC6iql5xM
YouTube metadata basics: Get your videos on page 1 insanely fast. (2018, July 30). Sharp Eye Animation. https://www.sharpeyeanimation.com/blog/youtube-metadata-basics/
SCHOLARLY SOURCES:
Langworthy, S. (2017). Do you YouTube? The power of brief educational videos for extension. Journal of Extension, 55(2).
Park, M., Naaman, M., & Berger, J. (2016). A data-driven study of view duration on YouTube. Association for the Advancement of Artificial Intelligence. Retrieved from https://s.tech.cornell.edu/assets/papers/ParkICWSM2016_YT.pdf
Saurabh, S., & Gautam, S. (2019). Modeling and statistical analysis of YouTube’s educational videos: A channel owner’s perspective. Computers & Education, 128, 145–158. https://doi.org/10.1016/j.compedu.2018.09.003
PROJECT CONTRIBUTORS:
Arizona State University
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@DukeStudents Editors
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Duke University
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First We Feast YouTube Channel
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Emily Frachtling
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Duke University
Bridgette Martin Hard, Ph.D.
Associate professor of the practice
Duke University Department of Psychology & Neuroscience
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Gustavo Silva, Ph.D.
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Duke University Department of Biology
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Professor of Old Testament and professor of law
Duke Divinity School, Duke University School of Law
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University of Louisiana – Lafayette
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West Virginia University
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Wharton School – University of Pennsylvania
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Ashley Wolf
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Duke University