Sources

SITES AND MARKETING PUBLICATIONS:

25 YouTube statistics that may surprise you: 2021 edition. (2021, Feb 2). Hootsuite Blog. https://blog.hootsuite.com/youtube-stats-marketers/

A beginner’s guide to video hosting. (2011, Apr 27). Demo Duck. https://demoduck.com/blog/a-beginners-guide-to-video-hosting/

Check your impressions and CTR. (n.d.). YouTube Help. Retrieved from https://support.google.com/youtube/answer/9314486

Chi, C. (n.d.). YouTube analytics: The 15 metrics that actually matter. Hubspot Blog. Retrieved from https://blog.hubspot.com/marketing/youtube-analytics

Create a channel trailer for new viewers. (n.d.). YouTube Help. Retrieved from https://support.google.com/youtube/answer/3026513

Create great content: Hook them with your channel trailer. (n.d.). YouTube Creator Academy. Retrieved from https://creatoracademy.youtube.com/page/lesson/trailers

Definition: What is an algorithm? – Social media marketing glossary. (2018). Hopper HQ Instagram Scheduler. Retrieved from https://www.hopperhq.com/social-media-marketing-glossary-2018/algorithm/

Getting the most out of YouTube for schools. (2018, Mar 21). Higher Education Marketing. https://www.higher-education-marketing.com/blog/youtube-schools

Gielen, Matt [Little Monster Media Co.]. (2019, Jul 11). Cracking the YouTube algorithm 2020 | Little Monster [Video file]. Retrieved from https://youtu.be/IXXgwx3koNE

Gielen, Matt [Little Monster Media Co.]. (2019, Aug 7). Cracking the YouTube algorithm 2020 Part 2 | Little Monster [Video file]. Retrieved from https://youtu.be/KlL8Z_HTHuk

Gielen, Matt [Little Monster Media Co.]. (2019, Aug 21). Cracking the YouTube algorithm 2020 Part 3 | Little Monster [Video file]. Retrieved from https://youtu.be/QT1lhDk3TzU

Gielen, Matt (n.d.). The taxonomy of YouTube videos (and how you can develop original content that works). Tubefilter. Retrieved from https://www.tubefilter.com/2019/02/12/taxonomy-youtube-videos-develop-original-content-that-works/

How does YouTube count views? (n.d.). Blue Fountain Media. Retrieved from https://www.bluefountainmedia.com/blog/how-does-youtube-count-views

How to measure YouTube success with Analytics PRO. (n.d.). Socialbakers.Com. Retrieved from https://www.socialbakers.com/blog/591-how-to-measure-youtube-success-with-analytics-pro

Let cards and end screens do the work—YouTube. (n.d.). YouTube Creator Academy. Retrieved from https://creatoracademy.youtube.com/page/lesson/cards

Mackel, Aaron. (2021, Feb 10). YouTube chapters: What they are and how to add them. Hurrdat Marketing. Retrieved from https://hurrdatmarketing.com/digital-marketing-news/how-to-add-youtube-chapters-to-videos/

Manage ad breaks in long videos. (n.d.). YouTube Help. Retrieved from https://support.google.com/youtube/answer/6175006

Sentiment analysis: The go-to guide. (n.d.). MonkeyLearn. https://monkeylearn.com/sentiment-analysis/

Starting an educational channel on YouTube—YouTube. (n.d.). YouTube Creator Academy. Retrieved from https://creatoracademy.youtube.com/page/lesson/edu-channel-start

Succeeding on YouTube as a higher education institution. (n.d.). YouTube. Retrieved from https://services.google.com/fh/files/misc/succeeding_on_youtube_as_a_higher_education_institution.pdf

What are YouTube tags (and do they even matter)? (2021, Jan 14). WebFX. Retrieved from https://www.webfx.com/blog/social-media/what-are-youtube-tags/

YouTube basics—YouTube. (n.d.). YouTube Creator Academy. Retrieved from https://creatoracademy.youtube.com/page/lesson/subscriber-advantage

YouTube Creators. (2017, Aug 30). How YouTube’s suggested videos work [Video file]. Retrieved from https://youtu.be/E6pC6iql5xM

YouTube metadata basics: Get your videos on page 1 insanely fast. (2018, July 30). Sharp Eye Animation. https://www.sharpeyeanimation.com/blog/youtube-metadata-basics/

SCHOLARLY SOURCES:

Langworthy, S. (2017). Do you YouTube? The power of brief educational videos for extension. Journal of Extension, 55(2).

Park, M., Naaman, M., & Berger, J. (2016). A data-driven study of view duration on YouTube. Association for the Advancement of Artificial Intelligence. Retrieved from https://s.tech.cornell.edu/assets/papers/ParkICWSM2016_YT.pdf

Saurabh, S., & Gautam, S. (2019). Modeling and statistical analysis of YouTube’s educational videos: A channel owner’s perspective. Computers & Education, 128, 145–158. https://doi.org/10.1016/j.compedu.2018.09.003

PROJECT CONTRIBUTORS:

Arizona State University
Featured as example channel page

@DukeStudents Editors
Featured in example video
Featured in example video

Duke University
Featured as example channel page

First We Feast YouTube Channel
Featured in example video

Emily Frachtling
Videographer
Duke University

Bridgette Martin Hard, Ph.D.
Associate professor of the practice
Duke University Department of Psychology & Neuroscience
Featured in example video

Gustavo Silva, Ph.D.
Assistant professor
Duke University Department of Biology
Featured in example video

Brent Strawn, Ph.D.
Professor of Old Testament and professor of law
Duke Divinity School, Duke University School of Law
Featured in example video

University of Louisiana – Lafayette
Featured in example video

West Virginia University
Featured as example channel page

Wharton School – University of Pennsylvania
Featured in example video

Ashley Wolf
Social media manager
Duke University